DSM offers you vital consumer research
to maximize your market opportunities.
At DSM, we conduct comprehensive market research studies
to get the most accurate, up-to-date reading of what today’s
consumers want from their health products, including beverages.
These current findings offer invaluable insight into consumer needs and market trends,
allowing us to create new cutting-edge ingredient solutions. At the same time, we share this critical data with you, enabling you to develop the best products and marketing strategies to ensure business success.
Helping you zero in on consumer health needs.
What health benefits do well-informed consumers
want in their beverages? Which nutrients are
associated with particular health benefits?
Our in-depth market research provides
detailed answers to these immediate questions,
helping you to quickly pinpoint consumer health
needs and goals and the types of ingredient
formulations that can satisfy consumers.
Enabling you to deliver
what consumers want.
It’s critical that you understand how
the way people live affects how they
want to consume their fortified
beverages. We go another crucial step
further to learn how the lifestyle habits
of consumers within different
demographics determine how each
group wants to receive their nutrients.
Knowing how to better deliver health
advantages to consumers can
dramatically expand your market reach.
Making your marketing
What motivates consumers to buy
fortified beverages? The practical
answers we provide to this question
can give you real marketing
power, helping you to clearly
position your products to make
them more appealing to health-
conscious consumers. It’s yet
another way our market knowledge
can help you enjoy healthier
fortified beverage sales.